PREMISE
The fashion industry, thriving at the cost of the environment, is a well-known fact. Fast fashion has taken over the market with massive production and lower rates, luring customers away from the sustainable alternatives which are comparatively expensive.The waste produced includes chemical solvents and pollutants that harm the environment. The amount of resources the textile productions use is way more than how much it positively gives back to society. The laws being loose for big corporations have contributed to fashion-related pollution around the world.
Apart from the direct impact of industry, its elite and lavish stature has produced second and third-tier waste through unnecessary acts like marketing. These allied industries earn huge profits by cutting on the quality of materials. How can fashion be pushed in the direction of sustainability?

TRENDS
High-end fashion brands conduct shows to display their new collections and products, and their methods are getting more creative and theme-based. These shows are conducted on various locations sometimes, and due to time crunch, they are designed hastily and inefficiently. According to reports, fashion weeks/shows, contribute to a lot of plastic and other waste. These shows are up for a short while but require months of planning ahead for designer sets and destinations, but little thought is given to efficient use of resources or the waste produced. Venues end up with loads of avoidable trash such as water bottles, paper, flowers, and other decors. Several resources used to provide luxurious services to guests and attendees at the event also adds to the waste pile. All of this waste can be avoided by designing a dedicated fashion center that can be standardized to the lavishness of fashion weeks, without compromising on sustainability.

BRIEF
Brief: Design a fashion convention center to hold events and gatherings related to the industry. It should be universal enough to suit the needs of different fashion industries. The venue must be aesthetic enough to personify the current stature of the high-end fashion industry. The ramps are the highlights of any fashion week, hence the design must be at par with expectations and standards of the previous iconic ramps that were designed, to attract attention enough to promote sustainability as well. Every tiny to a huge aspect of a building can be played with, given the time and resources. When sustainability comes into play, these aspects can get a little tricky, but given the area program and a little bit of research into the industry, can yield a noticeable reduction in waste.

OBJECTIVES
Concept – the design must meet the industry’s expectations with quality. inspiration can be drawn from the rich history of fashion in the context.Aesthetic – the design of the center must create a visual impact that is representative of the exclusivity and grandeur of the fashion industry.Sustainability – Focus on the waste reduction and management aspect. Center must be optimized in its power usage when it comes to lighting and ventilation.Adaptability – the event space must be able to accommodate a wide range of activities of different nature and brands.
Upgradable – the center must be capable of handling both small and large scale events by efficient layout and service design, with minimal interventions.