Lavazza Smart Coffee Corner
Lavazza is looking for a modular furniture system functioning as a bar area dedicated to coffee breaks. The strategic objective of the system is twofold: a) to enhance the user experience of coffee preparation and consumption within social contexts, be they private or public, and b) to spur users’ engagement with Lavazza coffee products within those contexts.
- 1st Place: €10.000
- 2nd Place: €4000
- 3rd Place: €4000
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.