BraunPrize 2021

Registration date:


Submission date:




BraunPrize 2021

Braun celebrates its 100th anniversary in 2021 and is pleased to announce the 21st Braun Prize International Design Competition. This year, young, up-and-coming designers and inventors will be tasked with exploring good design to address and solve the challenges of today and tomorrow; and Braun’s commitment to nurturing young talent will see this year’s total prize value increase to $100,000 USD.

The product concepts submitted should represent innovations in design, technology and user experiences. The conceptual designs should be developed with user needs in mind. Concepts can address global problems or find simple,
ingenious solutions for daily routines. Participants are free to choose any subject for their product concept as long as the ideas are significant, substantial,
meaningful and connect to the theme: Shape tomorrow.

Entries must be product design and/or product interaction concepts that are not yet on the market or in production. The focus of the BraunPrize is on product design. Software, interaction or media design will be considered as an integral part of an overall product concept (hardware and software).


The Competition is divided into 2 Categories.

Students: Product concepts from students who are still studying or (for recent graduates) which were created during the time of study.

Young Creatives: Product concepts from young designers and inventors
who have graduated within the last 5 years.

Submission Requirements

A) Project Name
B) Brief Description: Clearly describe your concept and the innovative
character of your project.
C) 3 Descriptive Pictures: Single images without logos, frames or text.
D) Documentation: Present the product concept using sketches, photographs, renderings, technical drawings and/or text.