The award theme is “Versatility”. Winner’s work will be exhibited at the “Milano Salone”!
Change the size, change the scale, change the viewpoint, and deform it. Giving a different “something” will change your daily tool into a totally different thing. Introduce us to your furniture or space that surprises us with its new and multifaceted features.
From all of the entries based on the award theme, three works (1 Best Performance Award, and 2 Outstanding Performance Awards) will be chosen under strictly impartial examination. The Best Performance Award winner will receive a prize of 1,000,000 JPY and will be bestowed to exhibit the award-winning work at the ADF booth of the “Milano Salone” held in April 2020 as an extra prize (ADF supports up to 1,000,000 JPY separately as production and construction expenses). The exhibition site is located in the Zona Tortona that is known as the most popular place in the “Milano Salone” off-sites. We are looking forward to receiving unique entries.
First-ever in the history of the ADF design award, three influencers from the architectural design will judge!
Recently, design weeks held all over the world are changing its phase to exhibitions which attract a large general audience. Since the evaluation received at the event will influence the numbers of future audiences, pre-events held by companies, where influencers and interested parties come together, are becoming all the more crucial. Considering these social conditions, we have decided to call three influencers for the first time ever as our juries who continue to disseminate via SNS from their perspective as an audience. The entries will be judged from a sharp perspective unique to influencers who have a strong influence on consumers. “Innovation”, “Originality”, “Evolution”, “Functionality”, and “Space creativity of communication” will be the screening criteria.
The cocktail party held, inviting concerned parties from successful local brands! Presentation opportunity for award winners!
During the “Milano Salone” exhibition, we will hold a cocktail party where many designers, for instance, local brand-related figures, are invited. The Best Performance Award winner will have a chance to make a presentation of their work.